Usuku Lwezithandani seluseduze, kanjalo nokujaha kwaminyaka yonke ukuthenga noma ukunikeza amabhokisi oshokoledi bakudala baka-Russell Stover no-Whitman's Sampler, atholakala ngaphansi kuka-$12 kwa-Walgreens, CVS, Walmart, and Target.
Kodwa kulo nyaka, abathengi bangase badumale lapho bevula amabhokisi amakhulu abomvu noma abomvu amise okwenhliziyo, ngokusho kommeli wabathengi.Lokho kungenxa yokuthi ukupakisha kuyadukisa, kusho u-Edgar Dworsky, owayengumsizi wommeli-jikelele waseMassachusetts kanye nomhleli we-ConsumerWorld.org.
UDvorsky uthe ucwaningo lwakhe luveza ukuthi amabhokisi amakhulu kakhulu angakhohlisa abathengi ukuthi bakholelwe ukuthi banoshokoledi omningi ekubeni bengenawo.
Izinja zabathengi zibiza leli qhinga ngokuthi “ukuphumula,” futhi umthetho wenhlangano awukuvumeli lokho.Abalawuli bahlola ukutholakala komkhiqizo ngobuningi ngokuqhathanisa umthamo wephakheji nenani lomkhiqizo eliwuqukethe ngempela, esho.Bese benquma ukuthi isikhala esengeziwe asisebenzi kahle futhi asifezi injongo esemthethweni, njengokuvikela umkhiqizo.
Lokhu kuhlukile kunento ethi "deflation", umkhuba wokupakisha imikhiqizo evame ukwenzeka lapho ukwehla kwamandla emali kukhuphuka kakhulu futhi izindleko zezinkampani zikhuphuka.Ukulawula lezi zindleko, izinkampani zapakisha imikhiqizo ukuze ibukeke imincane, ilula, futhi ihlotshiswe ngemibala yokuhlobisa encane.
Ezinsukwini ezimbalwa ezedlule, kusho u-Dworsky, umfundi wamazisa ngebhokisi likashokoledi futhi wamthumelela ubufakazi bebhokisi eliqukethe amasampula kashokoledi omise okwenhliziyo kaWhitman.
Ibhokisi lilinganisa amayintshi angu-9.3 ububanzi, amayintshi angu-10 ukuphakama, futhi linesisindo esingama-ounces angu-5.1.“Usayizi omuhle impela,” kusho uDvorsky.Kodwa lapho ibhokisi livulwa, kwakunoshokoledi abangu-11 ngaphakathi.
Ngakho-ke u-Dvorsky uthenge amabhokisi amaningana e-Whitman yalo nyaka ($7.99 lilinye) futhi wasusa zonke izinto zokupakisha zangaphakathi namalayini.“Amabha kashokoledi athatha ingxenye yesithathu kuphela yebhokisi.”
U-Dvorsky akanabo ubufakazi bokuthi uhlobo luyonga ngempela kushokoledi uma kuqhathaniswa neminyaka edlule.Kodwa i-CNN ithole ibhokisi likashokoledi omise okwenhliziyo ka-Russell Stover anedethi yokuphelelwa yisikhathi yangoJuni 10, 2006, egcinwe ngomunye wabasebenzi bethu njengesikhumbuzo, futhi lalinosayizi ofanayo: amayintshi angu-9 ububanzi no-10 amayintshi ukuphakama.
U-Dvorsky uphinde wathola ibha kashokoledi emise okwenhliziyo engu-5.1-ounce ka-Russell Stover equkethe amabha ayisishiyagalolunye.“Icishe iphindwe kabili ubukhulu bebhokisi likaRussell Stover elingu-4 kayisikhombisa,” esho.
Ake sithi uthole ibhokisi elikhulu.Uma uyinikeza othandiweyo wakho ngoSuku Lwezithandani, uzocabanga ukuthi yibhokisi elikhulu likashokoledi, kodwa empeleni liyisishiyagalolunye kuphela,” usho kanje."Kubi kakhulu."
Womabili amabhrendi akhombisa ephaketheni isisindo kanye nenani elilinganiselwe lamaswidi ngaphakathi.I-Lindt & Sprüngli, inkampani kashokoledi yaseSwitzerland engumnikazi wemikhiqizo kaRussell Stover, Whitman's kanye neGhirardelli, ithumele isicelo sokuphawula kuRussell Stover Chocolates.
URussell Stover Chocolates wathi “ingatshela amakhasimende ethu ngokucacile ukuthi yini esemaphaketheni ethu.”
"Lokhu kuhlanganisa ukusatshalaliswa kwesisindo semikhiqizo kanye nenani likashokoledi kuwo wonke amabhokisi oSuku Lwezithandani," uPatrick Khattak, iphini likamongameli wezokukhangisa lomkhiqizo, kusho i-imeyili eya kwaCNN Business.
Esikhathini esidlule, abalawuli baye bashushisa abenzi bakashokoledi ngezinsolo zokupakisha ezikhohlisayo.Ngo-2019, Ummeli Wesifunda SaseCalifornia wamangalela uRussell Stover noGhirardelli, ethi basebenzisa ama-bottom angamanga nokunye ukukhohlisa kwamanye amabhokisi nezikhwama zikashokoledi ukwenza amaphakheji abukeke egcwele kunalokho abeyikho ngempela.
Abameli besifunda, okuhlanganisa nommeli wesifunda saseSanta Cruz, balixazulule icala futhi izinkampani zakhokha inhlawulo engu-$750,000, zingavumanga cala kodwa zavuma ukushintsha ukupakisha.
Ummeli Wesifunda SakwaSanta Cruz u-Edward Brown uthe uphenya izibonelo zakamuva zokupakishwa komgunyathi okwenziwa yilezi zinkampani ezimbili.Uthe uDvorsky wayembuze ngokubika kwakhe okudume kakhulu ngamabhokisi kashokoledi kaRussell Stover noWhitman.
“Ngeshwa lokhu kusaqhubeka.Kuyadumaza futhi, ”kusho uBrown etshela i-CNN.“Sizophenya ukuthi lezi zinkampani azikaze yini zisebenzise ithuba ngaphandle komthetho.Kusukela icala lethu ngo-2019, kuningi okuhlukile okungeziwe okubukela phansi imithetho. ”
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Isikhathi sokuthumela: Sep-05-2023