Usuku lwezithandani seluseduze, kanye nokushesha kwaminyaka yonke kokuthenga noma ukunikeza amabhokisi kashokoledi kaRussell Stover noWhitman's Sampler, atholakala ngaphansi kuka-$12 kwaWalgreens, CVS, Walmart, kanye neTarget.
Kodwa kulo nyaka, abathengi bangase badumazeke lapho bevula amabhokisi amakhulu anombala obomvu noma opinki onesimo senhliziyo, ngokusho kommeli wabathengi. Lokho kungenxa yokuthi ukupakisha kuyadukisa, kusho u-Edgar Dworsky, owayengumsizi wommeli jikelele waseMassachusetts kanye nomhleli we-ConsumerWorld.org.
UDvorsky uthe ucwaningo lwakhe lukhombisile ukuthi amabhokisi amakhulu kakhulu angakhohlisa abathengi bakholelwe ukuthi bane-chocolate eningi kanti empeleni abanayo.
Izinhlangano eziqapha abathengi zibiza leli qhinga ngokuthi “ukuphumula,” futhi umthetho kahulumeni awukuvumeli. Abalawuli bahlola ukutholakala komkhiqizo ngobuningi ngokuqhathanisa amandla ephakethe nenani lomkhiqizo eliqukethe ngempela, esho. Bese benquma ukuthi isikhala esengeziwe asisebenzi kahle yini futhi asifezi njongo efanele, njengokuvikela umkhiqizo.
Lokhu kuhlukile kumkhuba “wokwehla kwamandla emali”, umkhuba wokupakisha imikhiqizo ovame ukwenzeka lapho ukwehla kwamandla emali kukhuphuka kakhulu futhi izindleko zezinkampani zikhuphuka. Ukuze kulawulwe lezi zindleko, izinkampani zapakisha imikhiqizo ukuze ibukeke imincane, ilula, futhi ihlotshiswe ngemibala engahlobisi kakhulu.
Ezinsukwini ezimbalwa ezedlule, kusho uDworsky, umfundi wamxwayisa ngebhokisi lama-chocolate futhi wamthumelela ubufakazi bebhokisi elaliqukethe amasampula ama-chocolate kaWhitman anjengenhliziyo.
Ibhokisi lingamasentimitha angu-9.3 ububanzi, amasentimitha angu-10 ukuphakama, futhi linesisindo esingama-ounces angu-5.1. “Liyisayizi enhle impela,” kusho uDvorsky. Kodwa lapho ibhokisi livulwa, kwakukhona ushokoledi abangu-11 ngaphakathi.
Ngakho uDvorsky wathenga amabhokisi amaningana eWhitman yalo nyaka ($7.99 ngalinye) wasusa zonke izinto zokupakisha zangaphakathi kanye nama-liners. "Amabha etshokolethi athatha ingxenye yesithathu kuphela yebhokisi."
UDvorsky akanabo ubufakazi bokuthi lo mkhiqizo empeleni uyonga ushokoledi uma kuqhathaniswa neminyaka edlule. Kodwa i-CNN ithole ibhokisi likashokoledi onesimo senhliziyo sikaRussell Stover elinosuku lokuphelelwa yisikhathi lwangoJuni 10, 2006, eligcinwe ngomunye wabasebenzi bethu njengesikhumbuzo, futhi lalilingana nosayizi: ububanzi obuyi-intshi ezingu-9 kanye nokuphakama okungama-intshi angu-10.
UDvorsky uphinde wathola ibha yetshokolethi kaRussell Stover enesimo senhliziyo esingu-5.1 ounce equkethe imigoqo eyisishiyagalolunye. “Cishe iphindwe kabili kunebhokisi likaRussell Stover elinama-ounce angu-4 labantu abayisikhombisa,” esho.
“Ake ucabange ukuthi uthole ibhokisi elikhulu. Uma ulinika othandekayo wakho ngoSuku LukaValentine, bazocabanga ukuthi ibhokisi elikhulu lama-chocolate, kodwa empeleni liyisishiyagalolunye kuphela,” kusho yena. “Kubi kakhulu.”
Zombili izinhlobo zibonisa ephaketheni isisindo kanye nenani elilinganiselwe lamaswidi angaphakathi. I-Lindt & Sprüngli, inkampani yeshokoledi yaseSwitzerland ephethe izinhlobo zeRussell Stover, Whitman's kanye neGhirardelli, ithumele isicelo sokuphawula kuRussell Stover Chocolates.
I-Russell Stover Chocolates ithe “ingatshela amakhasimende ethu ngokucacile ukuthi yini esephaketheni lethu.”
“Lokhu kuhlanganisa ukusatshalaliswa kwesisindo semikhiqizo kanye nenani likashokoledi kuwo wonke amabhokisi ethu oSuku LukaValentine,” kusho uPatrick Khattak, iphini likamongameli wezokumaketha walo mkhiqizo, ku-imeyili eya ku-CNN Business.
Esikhathini esidlule, abalawuli baye bashushisa abenzi beshokoledi ngezinsolo zokuthi banamaphakethe akhohlisayo. Ngo-2019, uMmeli Wesifunda saseCalifornia wafaka icala ngokumelene noRussell Stover noGhirardelli, ethi basebenzisa izingcezu zamanga kanye nokunye ukukhohlisa emabhokisini nasezikhwameni zeshokoledi ukuze benze amaphakheji abukeke egcwele kakhulu kunalokho ayeyikho ngempela.
Abameli besifunda, okuhlanganisa noMmeli Wesifunda saseSanta Cruz, baxazulula icala futhi izinkampani zakhokha inhlawulo engu-$750,000, zivuma ukuthi azizange zenze iphutha kodwa zivuma ukushintsha iphakethe.
Umsizi woMmeli Wesifunda saseSanta Cruz u-Edward Brown uthe uphenya izibonelo zakamuva zokupakishwa okungaba khona kokukhwabanisa yizinkampani ezimbili. Uthe uDvorsky umbuzile ngemibiko yakhe edumile kakhulu ngamabhokisi kashokoledi kaRussell Stover noWhitman.
“Ngeshwa, lokhu kusaqhubeka. Kuyadumaza futhi,” kusho uBrown etshela i-CNN. “Sizophenya ukuthi lezi zinkampani zisebenzise yini amathuba okukhishwa emthethweni. Kusukela ecaleni lethu ngo-2019, kuye kwanezelwa okunye okuningi okuphula imithetho.”
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Isikhathi sokuthunyelwe: Septhemba-05-2023
